Regulating Privacy in Wireless Advertising Messaging: FIPP Compliance by Policy vs. by Design
نویسندگان
چکیده
This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conceptual framework named as DIGs to assess the efficacy of industry self-regulation, government legislation, and technological solutions in ensuring consumer privacy in WAM. In addition to enhancing our theoretical understanding of WAM privacy, these findings have important implications for WAM service providers, mobile consumers, as well as for regulatory bodies and technology developers.
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